loyalty points
Смотреть что такое "loyalty points" в других словарях:
Loyalty program — – Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior behavior which is potentially beneficial to the firm.[1] Various loyalty cards In marketing generally and in retailing more… … Wikipedia
loyalty — noun ADJECTIVE ▪ absolute, complete, total, undivided, undying, unswerving, unwavering ▪ He showed unswerving loyalty to his friends. ▪ … Collocations dictionary
Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… … Wikipedia
loyalty card — noun A machine readable plastic card issued by certain retailers, enabling customers to accumulate points or credits to be redeemed for goods or cash • • • Main Entry: ↑loyalty * * * loyalty card UK US noun [countable] [singular loyalty card … Useful english dictionary
Points-of-parity/points-of-difference — Points of difference and points of parity These can be utilised in the positioning (marketing) of a brand for competitive advantage via brand/product.In essence: Points of difference (PODs) – Attributes or benefits consumers strongly associate… … Wikipedia
loyalty bonus — ➔ bonus * * * loyalty bonus UK US noun [C] HR, COMMERCE, MARKETING ► a reward such as money or points that a customer or employee is given for being loyal: »The firm is offering to pay her a loyalty bonus of £250,000 if she stays with the company … Financial and business terms
loyalty card — loyalty cards N COUNT A loyalty card is a plastic card that some shops give to regular customers. Each time the customer buys something from the shop, points are electronically stored on their card and can be exchanged later for goods or services … English dictionary
Loyalty — For other uses, see Loyalty (disambiguation). Loyalty is faithfulness or a devotion to a person, country, group, or cause (Philosophers disagree as to what things one can be loyal to. Some, as explained in more detail below, argue that one can be … Wikipedia
loyalty techniques — Incentive schemes in which customers receive points for repeat purchases. These points can be converted into discounts, free products, or cash. Most supermarkets now operate schemes in which customers points are recorded by means of plastic… … Big dictionary of business and management
Nectar loyalty card — Nectar is a loyalty card scheme in the United Kingdom comprising partner companies including the supermarket chain Sainsbury s, American Express, and BP. A separate Nectar program operates in Italy. Nectar was launched in 2002 by Loyalty… … Wikipedia
GAME Loyalty Card — Infobox Voucher name=GAME Rewards imagecaption=GAME Reward Card [ [http://www.game.co.uk/RewardProgram/ Reward Program at GAME.co.uk ] ] operator=GAME Group Plc. for=Personal; Redemption against Stock collectedby=Spending Instore… … Wikipedia
